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Workhorse was founded on a simple belief: work should feel less like juggling and more like progress.

10+ Years

of combined experience building productivity software that scales with modern businesses.

10+ Years

of combined experience building productivity software that scales with modern businesses.

2,000+

Teams already using Workhorse to simplify workflows and move faster with confidence.

2,000+

Teams already using Workhorse to simplify workflows and move faster with confidence.

154k

Hours saved from admin and busywork, giving teams back the time to focus on real impact.

154k

Hours saved from admin and busywork, giving teams back the time to focus on real impact.

Our Mission

Workhorse was founded on the belief that meaningful work shouldn’t be buried under busywork. Too many teams waste energy chasing updates, juggling tools, and duplicating tasks, leaving little room for strategy or creativity. Our mission is to change that by building software that removes friction, creates clarity, and makes progress feel natural.

When work is clear, people can focus on what matters most — whether that’s serving customers, growing the business, or bringing new ideas to life.

Daniel Ruiz

CEO & Co-Founder

Modern open office lounge with large arched windows, plants, and soft round seating in white and terracotta tones, with people walking and working on laptops.

Our Team

Daniel Ruiz

CEO & Co-Founder

Daniel has spent over 15 years building SaaS companies in the productivity and fintech space. He believes the best tools make work feel lighter, not heavier.

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Marcus Bell

CTO & Co-founder

Marcus blends a background in design and engineering to shape software that feels seamless. He’s passionate about solving complex workflows with simple, intuitive features.

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Claire Donovan

Data Lead

Claire turns data into insights that drive smarter decisions across the company. She thrives on spotting patterns and making complex information easy to understand.

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Alex Mariani

Data Lead

Alex bridges the gap between engineering and customer needs. She loves digging into feedback and turning it into features that simplify work.

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Priya Nair

Head of Marketing

Priya has led marketing teams in both enterprise and startup settings. She’s passionate about storytelling that shows how technology actually helps people.

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Oliver Chen

Product Manager

Oliver has led technical teams at multiple fast-growing startups. At Workhorse, he’s focused on scalable systems and keeping the platform lightning fast.

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Javier Alvarez

HR & People Lead

Javier makes sure Workhorse is a place where people love to work. They’re focused on building culture, supporting growth, and helping the team thrive.

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Our History

2016

Workhorse is born

The idea for Workhorse came from a frustration with scattered tools and endless admin. The goal was simple: help people focus on meaningful work.

2017

Early adopters join in

The first version of Workhorse launched to a small group of beta users. Their feedback shaped the foundation of the platform’s core features.

2019

Teams discover a better way

As more businesses signed on, Workhorse expanded its capabilities. Automation and reporting tools became the backbone for busy teams.

2021

Scaling across industries

Workhorse began to gain traction worldwide. From startups to enterprises, businesses found value in smoother workflows and faster decisions.

2024

Reaching new markets

Workhorse began to gain traction worldwide. From startups to enterprises, businesses found value in smoother workflows and faster decisions.

2025

Expanding horizons

The mission continues: to make complex work effortless. Workhorse is focused on AI-driven insights, richer collaboration, and powering the next generation of business growth.